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‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’
Corey, Swinburne Online graduate
10.7% ▴
Sports Events Manager are predicted to increase by 10.7% over the next 5 years, meaning now is the perfect time to start a career in Sports Management.
The Business Faculty received a 5-star rating for overall quality of educational experience.
The Business Faculty received a 5-star rating for overall quality of educational experience.
Be part of the future of sport.
Become a key player in sport and join a multibillion dollar industry. In this unique course, you will learn how to manage sporting clubs and facilities, organise events, run sport organisations and develop community initiatives that promote healthy living.
Taught by skilled experts in the field, this degree gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll learn to analyse data to stay ahead of the game and graduate feeling workforce ready.
Your assignments are based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. Gain hands-on experience in your Industry Consulting Project, where you will work on a project for a real client, and make industry connections in our internship program.
The Bachelor of Business – Sports Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is a part of the five per cent of business schools worldwide accredited by AACSB.
What will you learn?
- Sports Management: Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia.
- Sports Media: Dive into how sport, advertising and sponsorship function as well as social media and fan engagement.
- Event Management: Plan and manage events, and accurately assess if they achieve key business objectives.
- Sports Marketing: Learn how marketing can position your sporting club, organisation or brand for success in the highly competitive sport market.
- Facility Management: Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organisational structure and risk management.
The Swinburne Online-SEEK connection
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
Learn more about our industry connections. Download a course guide.
Flexible study
Flexible study
What does flexible study mean for me?
Studying at Swinburne Online gives you the freedom to study when, where and how you want to. Keeping your lifestyle in mind, we tailor your study journey to your own needs. Get a world-class degree without giving up what’s important to you.
Flexible study at Swinburne Online
Personalised study journey
Set your own study pace! Swinburne Online offers part-time and full time study options to suit your busy lifestyle. Through our part-time studies, you can increase your unit load as you progress through your chosen course.
Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.
Fit study around your life
You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.
Start when it suits you
Start your study journey when it suits you. Swinburne Online offers multiple intake dates and flexible unit availability. Choose when you begin your studies and when to take a break, if needed.
7-day support
Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, 7 days a week. Student Advisors are available to help with anything from tech support to research advice. You will also have dedicated online tutors are available in each of your units.
Structure
Structure
Your course structure
The Bachelor of Business – Sports Management consists of 24 units, including seven business fundamental units, the choice of one of three core business practice units, eight sports management units and eight electives.
In the business practice units you combine the skills you’ll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You’ll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.
Course highlight
Why study a degree in Sports Management with Swinburne Online? Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. Get a taste through the course highlight below or view all units in this bachelor’s degree.
View All UnitsHow you'll learn
How you'll learn
Online learning designed for you
Swinburne Online offers a unique, digital study environment that includes a dynamic virtual classroom environment and peer interaction on a custom-built social platform. You’ll also receive support at the times you need it most from Online Learning Advisors (OLAs) who understand the complexities of studying online.
Online classroom
With the guidance of OLAs that have real world experience in your field of study, you’ll complete each of your units in Canvas – your online classroom. Canvas is where you’ll access classes, assignments and discussion boards with your peers.
Online campus
The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.
Tailored support
Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units. Our Student Advisors are available for technical support and our OLAs are available to assist with subject specific support and assignment questions, etc.
Entry requirements
Entry requirements
Non-Year 12 entry
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered. All students need to demonstrate that they can undertake the course with a reasonable prospect of success.
Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Year 12 entry
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.
VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).
Read our Applying and Enrolling FAQs.
Credit arrangements
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.
Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.
Diploma entry pathways
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.
Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.
Our Course Consultants will step you through the process of entry and credit using previous study.
Fees
Fees
The estimated annual fee for this course is $16,992*. This is based on completing eight 12.5 credit point units in one calendar year.
*Unit fees are subject to change annually.
Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.
Discover more information about HELP loans.
Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.
This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.
Domestic students also contribute to student services and amenities via an annual fee.
Scholarships
Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.
Career Outcomes
Career Outcomes
Your pathway to industry
The Bachelor of Business – Sports Management prioritises your readiness to succeed come graduation through industry connections embedded in your degree:
- Projects: Work on an industry consulting project, solidifying your knowledge and giving you highly employable skills.
- Teaching: Your learning advisors work in the industry themselves, helping you to stay connected to your career goals.
- Guest Speakers: You’ll hear from a range of industry experts, giving you the opportunity to collaborate with professionals in your field.
Sports Operations Manager
Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.
Sports Media and Marketing Manager
You’ll have two key goals as a marketing manager in the sports world: to attract new fans and business sponsors. You’ll develop marketing campaigns designed to support your organisation or company.
Partnership and Sponsorship Manager
Your main objective is to craft strategic partnerships & secure new sponsors, whilst maintaining excellent relationships with your existing sponsors. You’ll be a valued member of the team, helping to fund teams, stadiums and community events.
Events Coordinator
In this exciting role, you’ll pull together small and large scale events for your organisation. You’ll plan events, communicate with stakeholders and ensure events will run smoothly.
Team Manager
Oversee your team and its’ development. You’ll establish goals, maintain key values and motivate great performance.
Business Development Manager
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
Association to Advance Collegiate Schools of Business (AACSB) International
Swinburne Online business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and are a part of the five per cent of business schools worldwide accredited by AACSB. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors.
Learn more about our professional accreditations. Download a Course Guide.
Testimonial
‘I am studying a Bachelor of Business majoring in Sports Management at Swinburne Online. It gives me the flexibility to study in my own time, meaning I can keep working in my part-time role at Richmond Football Club and learn new skills daily in the sports industry. It’s a competitive world, however put yourself out there and take that leap of faith. If you put in hard work, you’ll succeed at learning and working at the same time.’
Shenali
Swinburne Online student
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FAQs
What are other students asking?
Q.
Do I have to purchase learning materials?
A.
For students undertaking a degree, most of your learning materials are included with a free license provided to you by Swinburne Online. However, in some cases, you will be notified via your student email that you will need to buy specific software or eTexts. For TAFE Business students, all of your learning materials will be available online and are covered by your course fees. You won’t need to purchase any further materials.
Q.
Do you offer online support, or will I need to figure it all out myself?
A.
We have a whole variety of support options available to students seven days a week, so no one is ever left feeling alone.
For students studying a degree with us, your small online class of 20-24 students is run by a dedicated online tutor (Online Learning Advisor), who will always be happy to respond to your questions. Our Student Advisors (SAs) are a team of academic/technical and administrative specialists who can be contacted seven days a week. They can help with issues from advice on assignments to problems with logging in to the Student Portal. We also have online assessment support options that will cater to a range of academic needs. To find out more about our university support options, visit the student support page on our website.
For VET students, everything you need to know to complete your diploma is housed in our unique system called Canvas. However, if you do find yourself with questions one of our VET student team are on hand.
Q.
Do I need to be logged on to study at specific times?
A.
You won’t normally have to be online at a specific time. Your course material is available for you from the beginning of each teaching period and you can work through it in the hours that suit you.
There are some live webinar sessions that run approximately once a month. These are a special opportunity for students to sign in at the same time as their tutors, normally before an assessment deadline. It gives you the chance to ask any questions relating to the assignment in real time and hear other student’s questions and thoughts. We understand that students won’t always be able to make these sessions, so they can be replayed the next day.