Tailor your course to suit your strengths, interests and careers goals. Here’s what our Swinburne Online academic staff recommend for the Management major:
Managing Workplace Relations
Unit Code:HRM20017
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
Explore and apply key elements of legislation in the context of human resource management of ethical, practical and political issues.
This unit will equip you with the understanding of major industrial relations theories to nurture relationships with employees and stakeholders in Australia.
Content
- Current Australian developments in workplace reform
- Industrial relations changes that have occurred at both the macro level and micro level
- Current legislation related to Australian workplaces in particular the Fair Work Act 2009, Equal Opportunity Act (Vic) 2010, OH&S
- Privacy and other relevant pieces of legislation
- Problem solving approaches to Enterprise Bargaining: distributive, integrative and intra-organisational bargaining
- Models of flexibility: functional, numerical, temporal locational, financial and the impact on key stakeholders
- Alternative theoretical approaches to understanding and problem solving in industrial relations.
View further information about this unit.
Integrated Marketing Communication
Unit Code:MKT20021
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process, and the practical business processes necessary to achieve and measure defined communication goals. In particular, students will be able to understand the integrated nature of communication and develop a full appreciation of advertising, sales promotion, public relations, publicity and direct marketing in a digital and contemporary environment.
Content
- Introduction to integrated marketing communications and communications strategy
- Forms of communication and the communication process
- Who to communicate to and what to communicate: segmentation and objectives
- Industry roles in IMC
- Advertising strategy and planning
- Creative advertising and effective integration
- Where to communicate: Media
- Interactive and digital media
- Media strategy, planning and buying
- Other forms of IMC: Sales promotion, direct marketing, PR and publicity, sponsorship
- Global campaigns and ethics
- Campaign evaluation and budgets.
View further information about this unit.
Big Data Management
Unit Code:INF20016
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
This unit will teach you to overcome issues in big data collection that arise in business contexts. You’ll learn to manage storage, architecture, cloud-based data, data life cycle and data quality.
This unit covers the management perspective of contemporary data management (particularly big data) issues in an organisational / business context. Students will be introduced to issues that arise when data is gathered from multiple sources in various formats for many diverse purposes, as well as the relevant managerial, organisational, governance and Information Technology (IT) strategy issues.
Content
- Contemporary issues in Data management
- Big Data, structured (records) vs unstructured (free-text) (may use open data, web crawler/scraping, SM feeds), Data Warehouse, Data Mart
- DB Storage, Cloud Storage, Master Data Management etc.
- Enterprise data life cycle, data governance
- Infrastructure and Architecture
- Data quality, relevance, data relationships (and/or relationships between datasets), value of data
- Cloud-based Data/Database service providers & models (i.e., IaaS)
- Sourcing & acquisitions of services, SLAs
- 'Other issues': legal, ethical, security.
View further information about this unit.
Law of Commerce
Unit Code:LAW20019
Contact Hours:Recommended 8 hours of study per week
Description:
About this unit
The aim of this unit is to enable students to gain an understanding of the law applicable to contracts and companies that are employed in the modern business environment. In particular the primary focus is on the contracting activities and its repercussions relating to businesses and entrepreneurial activities. The operations of the Corporations Act 2001 (Cth) which regulate the activities of companies, company officers and shareholders also take significance in this unit.
Content
- The Australian Legal System, Formation of Contract
- Terms of Contract
- Validity of Contract
- Termination of a Contract and Remedies
- Characteristics of a Company & its Constitution
- Company’s Relations with Outsiders including Company Contracts
- Directors’ Duties and Company Insolvent Trading
- Members’ Remedies.
View further information about this unit.
Planning for Career Success
Unit Code:CAR10001
Contact Hours:12–15 hours of study per week
Description:
About this unit
This unit of study aims to equip students with the skills, capabilities and experiences which will maximise their potential to secure employment and progress in their careers. It provides students with essential career development, planning skills and knowledge by concentrating on 'employability' in the context of the world of work.
The design of this unit is focused on the development of capability to gain employment and progress careers by providing opportunities for students to critically reflect on skills and strengths and market themselves effectively online, in a resume and at job interviews.
Unit learning outcomes
- Reflect upon, analyse and communicate personal skills, attributes, strengths and values in a job readiness and career progression context.
- Analyse and summarise required skills and opportunities for employment in a chosen industry.
- Identify and demonstrate employability skills for job readiness and career progression.
- Develop and prepare a discipline-specific career path plan.
- Demonstrate an understanding of career theory, planning and management, and relevant industry and labour-market trends.
This unit can be studied as an elective with any bachelor degree.
- Business
- Psychology
- Education
- Social Science
- Design
- Media and Communication
Events Management
Unit Code:PUB30001
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
This unit aims to identify the scope and scale of events then emphasise their importance, either as a catalyst for economic development, or as a generator of social cohesion. The next stage of the unit is to examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing. Finally, students will highlight both positive and negative impacts of events and advance sustainability as an overarching objective.
Content
- A demonstration of the diverse nature and size of events
- An examination of the differing objectives and outcomes from various types of events
- The roles and motivations of various stakeholders
- Conceptualising and determining the feasibility of events
- Funding and sponsorship
- Planning, staging, and managing events
- Operations and logistics
- Legal, ethical and risk management
- Image and branding
- Event promotion, advertising, and public relations
- Impact assessment and amelioration.
View further information about this unit.
Global Logistics and Supply Chain Management
Unit Code:SCM20003
Contact Hours:Recommended 8 hours of study per week
Description:
About this unit
This unit will teach you to critically analyse the way global logistics and supply chain issues are solved all over the world. You will be equipped with the skills to improve company profits sustainably, making you a highly employable graduate.
At the completion of this unit, students will be able to understand the processes of logistics from a global supply chain management perspective; apply their knowledge of logistics’ intermediaries to effectively manage supply chains, and evaluate the advantages and disadvantages of the location of different facilities in a global context.
Content
- Introduction to Supply Chain Management and Logistics
- Inventory management
- Warehousing
- Transportation
- Facilities location
- Information systems for effective Supply Chain Management
- Procurement
- Supply Chain performance measurement
- Introduction to sales and the multiple ‘P’s’ of marketing.
View further information about this unit.
Management Accounting for Planning and Control
Unit Code:ACC20007
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
In this unit, you’ll learn to identify and analyse data to assist in decision making. You’ll learn a variety of cost terms and concepts which are fundamental parts of management accounting.
The aim of this subject is to expose students to the complexities of providing and analysing data for internal decision making for a range of business entities. There are few rules in management accounting and the key feature of management accounting is the ability to identify and apply data relevant to the particular issue at hand.
This unit carries an Oracle accreditation.
Content
- Introduction to cost terms and concepts
- Cost behaviour, drivers and estimation
- Introduction to product and service costing
- Overhead costs and Activity based costing
- Tactical decision making
- Job and process costing
- Cost volume profit analysis
- Budgeting
- Standard costing and flexible budgets.
View further information about this unit.
Business for Sustainability, Social Change and Impact
Unit Code:BUS10014
Contact Hours:Recommended 10 hours of study per week
Description:
About this unit
Australian and global businesses play a critical role in sustainability and social change. This unit will equip students to navigate the complex connection between business activities and their effect on the environment and society. They will learn to create a positive impact through how they plan and implement their future business initiatives. They will be guided by Indigenous knowledge systems as they strive to achieve social and planetary wellbeing and become a leader of positive change in industry.
Content
- The histories of sustainability and social impact: the rise of the Australian and global wicked problems
- The ethics of sustainability and social impact, historical issues with the Australian global wicked problems
- Social change and impact – the contemporary social economy and doing social ecological good
- Social impact across sectors
- Using local and global frameworks and tools for evaluating and measuring social impact
- The historical and contemporary values of leadership for social change reflecting the goals of a just and reconciled nation
- Sustainability and social impact: the role of public sector and a civil and just society to mitigate the local and global effects of climate change
- Predicting the future of business, social change and impact.
View further information about this unit.
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